In researching about social media and what direction it is likely to go in, i came across this quote:
“The blending of the offline and online world for consumers will drive the biggest change in how content is shared over the next few years,” said David Hargreaves, CEO, Beyond (article).
I think this quote is an accurate summary as to how Internet usage is likely to go beyond the screen and become more apart of the real world. In addition, “the drive towards immediately consumable short-form content will continue” as well as “the birth of emerging forms of storytelling” (What’s Next in Social Media by Ayelet Noff) will continue to be a characteristic in how we share on the web.
Working with these these concepts I came up with a project called Physical Hashtags (working title), where a hashtag will be embedded as part of a public place so that users can share their different experiences of the same place establishing a common connection. This will provide a way for tweets and places to be connected in the physical and digital world.
Physical hashtags should be located in places that are likely to naturally provide a memorable experience. For example concert venues, public art spaces (Bowery and Houston), places that afford scenic views (Brooklyn Bridge), public parks, art galleries and schools. Below are some mock-ups and images found online.
The next phases will include design of the hashtag and how it will be implemented in the real wold.
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